New white label materials from Avery
White remains by far the dominant label colour for wine and spirits producers, and the number of white label materials has just increased with the addition of five new ‘White Rainbow’ products to the Avery Dennison wine labelling range.
Attractive patterns are also included in the range: the new ‘True Linen FSC’ material has a natural and elegant textile finish, and ‘Pampa FSC’ offers a rich and luxurious feel with its micro diamond shape.
Fabien Bourgies, global director Wine & Spirits, said that the new materials offer the technical and aesthetic performance needed to stand out in a crowded market:
– With these White Rainbow label materials, Avery Dennison now offers brand owners and designers new opportunities to make their products really leap out from a retail shelf, and communicate a very pronounced brand identity. Retailers know that consumers spend more time looking at wines if the area is softly lit, with a ‘cellar-like’ atmosphere, and the performance of a white label material can be pivotal in these conditions – the right material choice will make a bottle stand out in minimal light levels.