Lighter packaging and reduced carbon footprint were the top priorities when the German supermarket giant, responding to customer demand, asked its supplier to source a new pack.
The SuperLight pot is less than half the weight of its predecessor, meaning a significant reduction of the total costs for the packaging.
Because SuperLight is made of a single material, polypropylene, it is easier to recycle. Another positive aspect is that SuperLight can be decorated using in-mould labelling to deliver a high quality image.
Fabrizio Francia, owner of Gruppo Francia, explains:
– There were two major factors in favour of SuperLight – the opportunity to have the Cucina label displayed immaculately on the pot and the reduced amount of virgin polypropylene per unit.
– We have worked with RPC Superfos for many years and we know that we get quality and innovation. The SuperLight pot allows for substantial weight savings which leads to a more cost efficient packaging solution. Also the CO2 emissions connected to the packaging have decreased.
Aldi reports that Cucina mozzarella in the SuperLight pot is already delivering good sales figures.
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