QR code can be part of graphic design
QR Codes are still the most popular way to lead users from print to mobile and people are used to seeing and scanning them with their phones. However Visualead believe most people do not find them attractive and that they are devoid of meaning and simply don’t do the job well enough. So the company has developed patent-pending technology to change how people engage with QR Codes.
Visualead’s generator enables users to easily embed QR codes into any image or advertisement in a simple, user-friendly manner, it says, without the need for any graphic design skills. Anyone can integrate a QR Code into any image, blending the familiar QR Codes that people recognize, with a visual design that people like.The technology behind the Visualead’s QR codes is a unique image processing system developed by the company’s image processing and algorithms experts. The platform enables its users to merge a QR Code with an image while preserving it as a fully operational QR Code. The technology doesn’t abuse any of the error correction cells in order to improve the aesthetics of the QR Code, according to it claims. The technology’s ingenuity lies in the fact that it transforms the QR Code into a visually appealing image that is still recognized by a standard QR Reader application as a typical, untouched black and white QR Code which it can decode.Creating a Visual QR Code with the use of its Visual QR Code Generator is quick & easy and takes less than a minute. All the user has to do is select any image from a computer or from Visualead's image gallery, define the QR Code’s destination and place it anywhere onto the desired image. The generator will then instantly produce aVisual QR Code by merging the QR Code with the image.Source: AIPIA, Active & Intelligent Packaging Industry Association