Anuga FoodTec and PACK EXPO in a strategic partnership
Anuga FoodTec and the Association for Packaging & Processing Technologies (PMMI), the organizer of the PACK EXPO trade shows, are pooling their strengths in order to globally promote their respective events and the product solutions of the packaging and processing industry.
The partnership agreement stipulates that each of the partners will provide the other with marketing support and will exhibit at selected events organized by the other partner. Koelnmesse will support PMMI for the following events: PACK EXPO International, PACK EXPO Las Vegas and PACK EXPO México. PMMI, in turn, will advertise for Anuga FoodTec, ProSweets Cologne and International FoodTec India.This partnership will create a variety of global synergy effects for companies from the packaging and processing industry. – It's rare to find a company that does business on one continent, let alone in a single nation, anymore. By working with Koelnmesse, PMMI will help our exhibitors and attendees fully realize the possibilities that are available globally, says Charles D. Yuska, president & CEO, PMMI.– By exhibiting at each other's shows, PMMI and Koelnmesse will support their own events, and more importantly, will provide insight companies considering expansion in North America, Europe and India, need, says Dietmar Eiden, Vice President Trade Fair Management Koelnmesse GmbH.– This collaboration, like the shows themselves, will allow attendees to come away with a broader picture of global factors impacting packaging and processing operations, states Eiden.– No matter where a company falls along the packaging and processing supply chain, it's a small world that's getting smaller all the time,adds Yuska.– Attendees to Koelnmesse's events are dealing with many of the same issues as PACK EXPO attendees. Food safety, sustainability and efficient use of resources are critical up and down the supply chain, regardless of where you live or work.