Labels Enchance natural look for beauty range
Eye-catching ‘no label-look’ labels from Payne are helping to create on-shelf impact appeal for a range of organic Argan Oil beauty products from leading supplier Dr Organic, which are being sold exclusively through Holland & Barrett.
The products from Dr Organic including Facial Oil, Eye Serum and Hair Treatment Serum, all feature a printed clear matt label which has been designed to match the finish of the bottle. The labels are silk-screen printed and the process is underpinned with white to ensure that all the fine detail of the design is clearly reproduced. In addition a gloss gold cold foil has been used to further enhance the fine lines and reversals and provide effective contrast with the substrate. This enhances the vibrancy and detail of the label design for the Argan Oil Beauty products to create the ‘no label-look’ effect that makes it appear as if the design is printed directly onto the bottle, helping to ensure a high end finish and maximise the impact on-shelf.“These labels play an important part in maximising on-shelf presence for the products and projecting a natural, high quality image,” comments Michael Lightowlers of Dr Organic. “We have worked with Payne for several years and know the company can be relied on to create effective solutions that meet our product and branding requirements.”About PaynePayne (www.payne-worldwide.com) is a global provider of packaging products that deliver the benefits of easy opening or resealability together with creative design & print to provide branding communication and protection. Our Packaging Resolved positioning emphasises the four core themes of Opening, Closing, Informing and Protecting – where our tapes, labels, closures and seals can combine to provide all or simply one of these benefits. From helping ensure consumers do not get frustrated in opening packs through to providing the reassurance that products are fresh and have not been tampered with, our products can be an integral part of the product and brand pack experience.