Avery Dennison´s wash-off label wins Worldstar Packaging Awards 2013
Avery Dennison, a global leader in the label and packaging industry, won the WorldStar Packaging Awards 2013 in the Food category for its wash-off pressure-sensitive label that dramatically improves the recycling of Polyethylene terephthalate (PET).
The WorldStar Awards, hosted by the World Packaging Organization, are preeminent international honors that aim to recognize the continual advancement of the state of packaging art and create a living standard of international packaging excellence. The 2013 competition attracted 316 entries from 33 countries. The awards are presented only to those packages which have already won recognition in national or regional competitions, and are compared by an expert panel of judges to similar packages from around the world. – We are excited that our wash-off label has been recognized by the WorldStar Awards, said Donald A. Nolan, president of Materials Group, Avery Dennison Corporation.–We strive to be a responsible label producer and work closely with our customers to develop solutions that minimize environmental impact. We will continue to support sustainability with our innovative solutions. Direct printing, paper labels, and standard pressure-sensitive labels applied to PET bottles tend to lower PET recycling efficiency and the quality of recycled PET. Avery Dennison developed a label material using unique technology that makes it much easier to recycle PET bottles.The wash-off label is a label material that releases from PET bottles with no adhesive residue during recycling process. The wash-off label helps enhance the efficiency on the PET bottle recycling, by creating more value added reclaimed PET, reducing CO2 emissions from incineration, and saving incineration expenses. This is the third such award for Avery Dennison’s wash-off label developed in Korea in the past 12 months. In addition to the WorldStar Awards, this product had won two other awards in 2012 – the Eco-package category at the 2012 Asia Star Awards organized by Asian Packaging Federation; and the top honor at the Korea Star Awards 2012 hosted by the Minister of Knowledge and Economy and Korea Institute of Industrial Technology Packaging Technology Center. The WorldStar Awards ceremony will be officially held in Sydney, Australia on Thursday 9 May 2013. A complete list of the winners can be found at www.worldstar.org and www.worldpackaging.org.