Skanem prisades i Label Awards
Skanem tog hem ett flertal priser när branschorganisationen Finat höll sin årliga kongress i juni och delade ut priser i Label Awards. Tävlingen engagerar främst etikettillverkare i Europa och Indien och intresset var större än någonsin när den avgjordes för 31:e gången. Totalt inkom 360 bidrag från 50 länder.Skanems vinnande etikett ”Oriflame Booklet” i kategorin Marketing and End-users Booklet.
is getting more difficult to fit information onto normal single sided
labels. This label overcomes this obstacle by producing a six page
booklet with all the required ingredients information in addition to
more than 30 languages describing the product. All of this has been
achieved by over printing a red background in gold on a filmic
substrate whilst keeping the text legible using a combination of
letterpress and offset litho printing techniques. The use of gold foil
on the “cover” gives the label a luxurious look. The swirling
background design breaks up the monotony of the solid red.Skanem Poznan Category Award: Marketing and End-users Alcoholic DrinksLabel: ”Zubrówka 1L Czysta Wódka”Juryns omdöme:The flexo, offset litho, screen and cold stamping processes have combined to produce an excellent label full of interest. The illustration of the animal in a snow scene contrasts nicely with the faint blue trees. The liberal use of cold foiling adds depth to the result. The italic lettering is very legible and the background seal adds distinction. The registration is spot on considering all the elements which go into making this label such a good example.Skanem Skurup ABCategory Award: Marketing and End-users Household Products Label: ”Sun”Juryns omdöme:The quality of the flexo printing is very good with the holographic substrate adding depth to the label. The contrast of the silver substrate, the deep blue background and the red Sun logo gives an almost 3D effect. The white bordering to the type makes it stand out more clearly. We particularly like the dot structure of this entry. Skanem Hobro A/SCategory Award: Marketing and End-users Industrial ProductsLabel: ”Kosangas”Juryns omdöme:A straightforward screen printing job which has high light fastness and is weather resistant. The opaque white film substrate gives the label strength so that it lasts for several refills of the cylinder. The white border defines the edges of the label and separates it from the cylinder which is the same colour as the label. Lamination gives the ultimate resistance to weather conditions.Skanem fick också så många som 17 hedersdiplom i årets Label Awards. Av dessa gick två till Skanem Skurup för bidragen Gray's och Örtagård.